TANGS brings you the Harajuku Street Style Showcase

The Harajuku Street Style Showcase has moved and here is the label line-up from Japan.


URBAN RESEARCH

Urban Research’s original and spunky freshness has already won many fans. Keeping style casual and comfortable, the successful brand translates stylish and understated classics with a new interpretation of the Japanese aesthetic. While Urban Research is most renowned for its core eponymous brand, it also carries several other youthful and trendy lines with timeless versatility.


KBF

“Mode”, “Street”, and “Basic” form the key elements behind the design philosophy at KBF. From its keen selection of immaculately sharp silhouettes with somber palette of neutrals, the brand reflects a creative street leaning. The women clothing brand offers a wide range of updated classic wardrobe staples for easy mix-and-match.


BEAUTY&YOUTH UNITED ARROWS

Street-chic, youthful and fashionable, BEAUTY&YOUTH UNITED ARROWS collection is a bunch of beautiful and bright colours with bold simplicity in mind. The vibrant and fresh pieces breathe new life to daily wear with the brand’s signature refined and elegant chic philosophy. Along with sophisticated fabrics and cuts, the brand creates enviable collections drool-worthy amongst the fashionable elite.


COEN

There is nothing more appealing than an understated approach to dressing. Following a brand concept of “easy and chic”, COEN is known for its wide selection of trendy and surprisingly affordable pieces for both men and women. Reflecting a preppy west coast style, the collection is high on originality with great quality, comfort and cut.


KISUKE

KISUKE shirts are based heavily on Japanese style tattoo art and brush calligraphy, embodying the energy and passion of the Japanese youth while paying homage to the tradition and culture. This unlikely marriage of young and old has given birth to a bold and modern range of shirts that are unique and striking. The brand is true to


AZOTH

AZOTH is a design house that has its roots in specialising in printing design, silk screen printing. A leader in processing and dying technology, the brand is one of the best OEM manufacturers in the world. Since 2007, AZOTH has launched its very own in-house brand, GALLERY, featuring a great collection of quirky shirts.


MOMOTARO JEANS

Beloved all over the world, MOMOTARO JEANS is well regarded for its unique Zimbabwe cotton denim and attention to detail. Quality indigo dyeing, weaving, sewing, and washing are hallmarks of the brand which have its origin in Okayama, where the Japan jeans industry was born. Handmade and one-of-a-kind, MOMOTARO JEANS offers edgy essence of comfort and cool.


Osewaya

A leading accessory brand in Japan, Osewaya has become known for its diverse range of colourful and affordable costume jewellery and hair accessories. From quirky accessories to eye-candy jewellery, Osewaya’s collection is inspired by the Harajuku, Ganguro, Punk and Gothic Lolita street fashion in Japan.


PLUGIN

PLUGIN, a costume jewellery brand, is high on the fashion barometer with its quality value in stainless material and modern design. The brand focuses on simplicity and clean modern form for the new generation. PLUGIN’s sophisticated pieces are the perfect accessories to spice up any outfits.


BARCLAY

Produced in Kobe, Japan, BARCLAY never failed to create fashion-forward designs based on latest fashion trends and technologies. The brand has become the hip girl’s answer to casual idiosyncratic cool with its ultra-feminine and luxe detailing. Youthful and eye-catching, BARCLAY shoes and bags set to glam up even the most basic everyday looks.


OLIVE des OLIVE

OLIVE des OLIVE’s cute feminine designs are a hit with among teens in Japan and with a very affordable price point to boot, it is no wonder it is one of the fastest growing female brands in the Japanese market. Playful with a hint of sophistication, the collection keeps things simple yet retaining the need for intricate details.


DIVAS

A brainchild of two Japanese celebrity models, Sayo Hayakawa and Risa Ichikura, DIVAS takes take inspiration from Japanese pop culture, hip hop and are perfect for a night out at the clubs. Like its name suggest, DIVA’s line is bold, outrageous and totally fabulous. Expect bright colours and prints, exaggerated silhouettes as well as excessive blings.


Don’t miss the guest appearance of Rei Shito, who will be working with several Japanese hair stylists at the event to select 10 guests to have their pictures taken at the event. A public vote will then commence on our website and ONE lucky guest will stand to win a round trip to Tokyo courtesy of Japan Airlines.