Renoma is not merely a tag or a label, but the mark of timeless collectibles in fashion and a pace-setter of trends. Started some 40 years ago by a two-brother-team, Monsieur Maurice Renoma & Monsieur Michel Renoma at Rue de la Pompe, Paris, the brand name was then a fashion statement for the young & trendy. Progressively, Renoma has since then expanded its collections to encompass apparel, underwear, fragrance, leather goods, shoes, belts and many other fashion product-lines. Now, Renoma is an internationally renowned brand recognized in more than 25 countries from Europe to Asia and the Asia-Pacific region. It is a fashion brand well sought after by the sophisticated and trend-conscious consumer, giving rise subsequently to the birth of its second-line “Utility Prestige by Renoma” or “U.P by Renoma”. This second-line is the brand’s acknowledgement of the significance of the new breed of young consumers in the fast-moving world of fashion: the young adolescents who are confident and fashion-forward.