LMF

In an era when most companies take it for granted that manufacturing in Asia is the only way to compete, Light My Fire has proven that domestic manufacturing in a high salary and high tax country such as Sweden is not only an option, it’s good business. “What people miss when they crunch the numbers for manufacturing in Asia is all the hidden costs,” says Light My Fire CEO, Calill Odqvist. “Long lead times, inflexibility, freight and the costs of mistakes that can cross three oceans four times. By being close to our production we can almost instantly adjust our manufacturing to adapt to local trends in foreign markets. In the long run, making fast changes keeps us competitive on price as well quality. Everyone wins – it’s good for the local community, its good for the company and its good for our brand.” Like Mark Twain used to say: “Put all your eggs in one basket and watch that basket!”