I.E.

I.E. tries to give traditional techniques contemporary relevance by readdressing function and aesthetics. Whilst the crop of today's fashion is understandably contemporary in taste and style I.E. chooses to embrace the best of traditional fabrics and cultures around the world, translating into romantic and intricate styles. I.E. targets young adults who appreciate nature, life and possessing a strong sense of adventure with an innate desire to express oneself.