FITFLOP

FitFlop™ footwear was launched in Spring 2007 after a collaboration between biomechanists Dr David Cook and Darren James (of London South Bank University) and Marcia Kilgore (founder of Bliss™ spas and Soap & Glory™ cosmetics). Designed to help busy women squeeze more exercise into their hectic schedules, FitFlop’s Microwobbleboard™ technology increases muscle activation during every step and can reduce shock and instantly relieve plantar foot pressure.

FitFlop footwear carries the APMA’s Seal of Acceptance and is recognised by leading medical and health professionals around the globe. Winner of the 2009 Footwear Plus Design Excellence Award, and Draper’s Footwear Brand of the Year – 2011, FitFlop has sold over 10 million sandals, boots and shoes in 52 countries worldwide.